28/03/09
AWARDS SUCCESS AT OTC MARKETING AWARDS
Precision Direct Marketing was part of three successful
entries at the Prestigious OTC Marketing Awards this year. A project by
Precision Direct Marketing and CIG
Healthcare Partnership scooped the coveted award for Best OTC
pharmacy Support Package, a category judged by pharmacists
themselves. A further collaboration between the two companies also
saw a project for Nurofen highly commended within the same category.
Precision
and CIG Healthcare Partnership worked closely with Bayer Consumer
Care to produce a pharmacy training guide for Feminax Ultra to win
the award. The training materials for pharmacists and pharmacy
support staff were produced to support the launch of Feminax Ultra.
Launched a year ago following the switch from prescription only to
over the counter of its active ingredient, naproxen, Feminax was
positioned as a ‘landmark new treatment’ that offers ‘long-lasting
relief from period pain and menstrual cramps’.
Pharmacists voted through the IMS Intr@PharmQ portal as well as
members of the Company Chemists’ Association (CCA) with the guide
scoring highly with both. One CCA judge praised the Feminax Ultra
training package for being both “concise and effective” while
another described it as “an excellent package to assist all staff
with the switch.”
Precision and CIG Healthcare Partnership also worked together to
produce The Nurofen Academy pharmacy training package with Reckitt
Benckiser, which was also Highly Commended in the same category.
PDM’s and Reckitt Benckiser’s direct marketing campaign for Lemsip
was also Highly Commended by OTC bulletin’s Expert Judging Panel in
the Best OTC Direct Marketing Campaign category. Despite being
placed in the top three by five of the six judges, the campaign
narrowly missed the top spot, but earned an impressive second place
nonetheless.
Reaching 80% of all UK pharmacies, the campaign firstly updated
pharmacists and their staff about new additions to the Lemsip range
for 2008/09, including the Max All in One Liquid variant; and
secondly provided guidance about the active ingredients in cold and
flu products along with tips on conveying this information to
customers.
The hugely successful campaign was run in conjunction with a chance
to win a Braun all-in-one hot drinks machine.
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