In a nutshell, direct marketing.
From start to finish.
List and database management
- List sourcing and broking
- Database management
- Geo-demographic and lifestyle targeting
- UK, Europe and International databases
- International address quality management
- Bureau services
- Customer information systems
- Response analysis
- CRM management
Whatever your list or database management needs, Guardian can help...
My biggest success comes from my mailing lists? Yes.
In fact, 50% of the success of your mailing campaign depends on the list or lists. No matter how competitive the product, no matter how brilliant the product, no matter how brilliant the creative execution, if your message goes to the wrong audience, the mailing will fail.
Thats why we make every effort to acquire the best lists in the UK, Europe and Internationally. You may pay a bit more, but its where you exert the most leverage on your results. And with Guardian's focus on address hygiene, we can make you considerable savings and increase your response rate - including international addressing. Guardian is one of the very few in this country to offer this facility.
Addressing and personalisation
- Laser printing
- Ink Jet personalisation
- Labelling
Direct mail is true one-to-one marketing
The closer I get to them, the better they respond? Definitely.
If you are to involve your reader and generate any interest at all, you must ´humanise´ your copy. And write as if to just one person. With the right tone, you can make non-personalised mail seem personal. But by adding name personalisation to your communication, your response can jump by up to four times.
Production and mailroom
- Mechanical and hand enclosure
- Polywrapping
- Print production
- Fulfilment handling
- International consolidation
- Household distribution
- Distribution services
- Envelope supply/overprinting or manufacture
- Stationery supply
Guardian can accurately deliver your products or services to the markets of the world
My creative options aren't restricted by your production capabilities? That's right.
Enclosure by machine or hand ensures your creative options are wide open. Or consult with us at planning stage to achieve the desired creativity in the most cost-effective way. Guardian's comprehensive enclosure facilities cater for both paper envelopes or polywrapping, with sizes ranging from A6 to A4 and larger. Polywrap material can be clear or printed polythene as well as metallic foil.
From bulk mailings to small, detailed jobs, we have the machinery or specialist team to execute your mailing swiftly, professionally, and with total flexibility.
Full consultancy and creative
- Project consultancy
- Strategic planning
- CRM strategies
- Creative solutions
- Copywriting and design
- Full origination and proofing
- New media
Creative ethos that stamps your personality on every piece
The quality of the solution depends on how well I state the problem? Absolutely.
Before we even begin the creative platform, we need to understand the marketing and advertising strategy. Or help you devise it.
We'll need to know your positioning...how you are currently perceived in the market place - and how you wish to be.
You'll tell us exactly who you're aiming at...their needs...wants...desires. We'll ask you questions, to distil the essence of your product or service: What does it do? How is it made? When was it introduced? What are the benefits? And possible shortcomings? And, of course, what your objectives are - as quantified as possible.